
The Silver Airways brand was created to position the airline as a vibrant, dynamic and highly professional carrier in the marketplace - and to have the flying public fully embrace the Silver Airways Turboprop as a safe, economical, efficient and environmentally-friendly way to fly.
The primary brand design and colours are designed to achieve this visually – a careful combination of the core values of the company: its professionalism – represented by the dark charcoal grey and silver, together with the energy and drive represented by the vibrant Fuchsia.