For KLM, we created a design and marketing initiative for the Flying Dutchman Frequent Flyer Program. This included market positioning for the product throughout Latin America as well as a complete design program that encompassed airport signage, gate area displays, ticket counter & stanchion displays, supporting collateral design and enrollment forms.

We also developed a fun and highly successful sign-up system that utilized the waiting time in the ticket line to promote and enroll the KLM customer in the Flying Dutchman program.