New brand development for the national airline of Cameroon

  • ["Brand Strategy","Market Positioning","Brand Workshops","Brand Identity Design","Aircraft Livery Design","Aircraft Livery Technical Specification Drawings","Aircraft Livery Implementation","Cabin Interior Design","Cabin Interior Definition","Uniform Desi

After visiting many of the regions throughout the country, one full of color and tradition, we incorporated Cameroon's unique culture into all the brand elements we designed. Many of these needed to be produced locally, so it was very important to develop a brand that had simplicity and flexibility. Our livery design, for example, was easily developed on the diverse range of aircraft and painted at facilities in Europe as well as locally in Cameroon.

The Camair-Co fleet consisted of a Boeing 767-300 ER which we refurbished with a new brand interior configured with business & economy classes, Boeing 737-700s, as well as a regional fleet of ATR-42s and Chinese-manufactured MA-60s.