System-wide brand development for Cayman Airways - national airline of the Cayman Islands

  • Brand Strategy
  • Brand Positioning
  • Brand Workshops
  • Brand Identity Design
  • Aircraft Livery Design
  • Aircraft Livery Implementation
  • Aircraft Livery Technical Specification Drawings
  • Colour Formulation And Testing
  • Cabin Interior Design
  • Cabin Interior Definition
  • 3D Design And Analysis
  • Uniform Design
  • Website Design
  • Signage Design
  • Sales And Marketing Materials Design

Our challenge was to create a system-wide program to revitalize the Cayman Airways brand - yet retain a long-standing and very familiar icon associated with the airline.

The existing identity (the turtle icon) was enhanced by infusing an important – yet missing – ingredient – that of true Caymanian Heritage. This sense of "being Caymanian" needed to be at the very center of the airline's activities - a core brand principle from which every initiative within the company could stem. It was crucial to carefully balance the juxtaposition of this heritage with the existing warmth and humor of the very familiar turtle icon.