System-wide brand development for Silver Airways

  • Brand Strategy
  • Brand Positioning
  • Brand Workshops
  • Brand Identity Design
  • Aircraft Livery Design
  • Aircraft Livery Implementation
  • Aircraft Livery Technical Specification Drawings
  • Colour Formulation And Testing
  • Cabin Interior Design
  • Cabin Interior Definition
  • 3D Design And Analysis
  • Uniform Design
  • Website Design
  • Signage Design
  • Sales And Marketing Materials Design

The Silver Airways brand was created to position the airline as a vibrant, dynamic and highly professional carrier in the marketplace - and to have the flying public fully embrace the Silver Airways Turboprop as a safe, economical, efficient and environmentally-friendly way to fly.

The primary brand design and colours are designed to achieve this visually – a careful combination of the core values of the company: its professionalism – represented by the dark charcoal grey and silver, together with the energy and drive represented by the vibrant Fuchsia.