For Ceiba Intercontinental we were asked to create an easily-implemented new brand program. This national carrier needed a complete re-design from its former brand yet wished to keep one of its traditional elements - the Ceiba tree.
The first phase was to create the new brand identity, followed by livery design for the fleet of jets and turboprop aircraft, and then exterior and interior environmental branding for the headquarters buildings.
We developed a colourful brand based upon the legendary Ceiba tree - indigenous to this exotic country. The tree has an extensive root and buttress system which reinforced our brand platform. A new way of looking at a familiar and proudly-owned icon of the Equatorial Guinean people.