Caribbean Sun's re-launch followed a comprehensive six-month re-structuring program to re-focus operations for greater profitability.
The brand needed to incorporate two sister airlines - Caribbean Star & Caribbean Sun. To emphasize the joint airlines' new launch, we introduced a completely new brand identity. The new design centered on the stylized image of a pineapple when viewed from overhead. A universal symbol of hospitality espousing the Caribbean airline's commitment to superior customer service, the pineapple graphic also embodies the image of the sun and star, providing a fresh perspective on the airline's original corporate identity.