Aloha Air Cargo

  • Advertising
  • Aircraft Livery Design
  • Brand Identity
  • Marketing
  • Strategic Positioning
  • Website Design

The Hawaiian islands have always been involved with trade and the ancient islanders have shipped goods from island to island for centuries using the tradewinds to their advantage. So for Hawaii-based cargo airline - Aloha Air Cargo - we developed a branding & marketing program steeped in this well-loved tradition.

The brand identity was created from a traditional tattoo design for the wind and incorporated into all aspects of the brand - including on the tails of all the aircraft in the fleet. The resulting brand & airline culture inspired a true sense of community between each island in the Hawaiian chain.